| Swipe, Select, Satisfy: How GrabFood App Quality Drives Consumer Mobile Purchase Behaviour? | Cheng Ling Tan, Kah Boon Lim, Xing An Kuiek, Long Kim, Stany Lian Fong Wee, Sook Fern Yeo | 2026 | 0 |
| Green service quality and tourist engagement: Moderating impacts of social influence in green hotels | Gulmira Issayeva, Long Kim, Neeranat Kaewprasert Rakangthong, Jintanee Ru-Zhue | 2026 | 0 |
| A reward mechanism for burnout reduction in family-owned restaurants | Gulmira Issayeva, Long Kim, Neeranat Kaewprasert Rakangthong, Jintanee Ru-Zhue | 2025 | 0 |
| Analyzing factors influencing students’ decisions to adopt smart classrooms in higher education | Rungrawee Jitpakdee, Long Kim, Wasin Praditsilp, Sook Fern Yeo | 2025 | 7 |
| Incorporating virtual reality innovation in higher education services: A possibility for technology adoption | Gulmira Issayeva, Long Kim, Aruzhan Makhatova | 2025 | 0 |
| A Structural Model for Customer Perceived Value in E-banking Service | Kanyanit Wichianrat, Teerasak Jindabot, Long Kim, Sook Fern Yeo | 2025 | 0 |
| An Integrative Model Analyzing Revisit Intentions and Behavior in Halal Tourism: Evidence from Indonesia | Yunita Engriani, Abror Abror, Dina Patrisia, Erly Mulyani, Somnuk Aujirapongpan, Vanessa Gaffar, Mukhamad Najib, Nurman Achmad, Long Kim | 2025 | 0 |
| Bank employee satisfaction review | Gulmira Issayeva, Long Kim, Somjai Nupueng, Neeranat Kaewprasert Rakangthong, Jintanee Ru-Zhue | 2025 | 0 |
| Electronic Banking Ease of Use, Usefulness, Value, and Innovation Influencing Customer Satisfaction | Gulmira Issayeva, Long Kim, Somjai Nupueng, Neeranat Kaewprasert Rakangthong, Jintanee Ru-Zhue | 2025 | 3 |
| The impact of perceived benefits on cryptocurrency adoption among business travelers: Evidence from MICE tourists in Thailand | Laphassawat Subphonkulanan, Long Kim, Maruding Mareh, Wanamina Bostan Ali, Md Mahmudul Alam | 2025 | 3 |
| From service attributes to e-banking value development influencing e-banking user feedback: a moderating effect of technological competency | Gulmira Issayeva, Long Kim, Somjai Nupueng, Neeranat Kaewprasert Rakangthong, Jintanee Ru-Zhue | 2025 | 2 |
| Does experiential learning matter to strategic intuition skills of MBA students? Implications of diagnostic capabilities and critical thinking skills | Aniwat Kaewjomnong, Narinthon Imjai, Somnuk Aujirapongpan, Long Kim, Kitikorn Dowpiset | 2025 | 10 |
| Does technological innovation matter to smart classroom adoption? Implications of technology readiness and ease of use | Rungrawee Jitpakdee, Gulmira Issayeva, Long Kim, Wasin Praditsilp | 2025 | 8 |
| Spillover effects of work–family conflict on job consequences influencing work attitudes | Long Kim, Sook Fern Yeo, Pattarawadee Maijan | 2025 | 3 |
| Understanding purchase intention in SARS-CoV-2 medication industry: moderating roles of technological competency | Long Kim, Sook Fern Yeo | 2025 | 0 |
| Regret, policy, and discontinuance of gas vehicles: a cross-national study of Malaysia and Thailand | Gulmira Issayeva, Long Kim, Wanamina Bostan Ali | 2025 | 0 |
| An exploration process on job satisfaction in higher education | Long Kim, Pattarawadee Maijan | 2024 | 7 |
| An integrative framework enhancing perceived e-banking service value: A moderating impact of e-banking experience | Kanyanit Wichianrat, Long Kim, Sook Fern Yeo | 2024 | 17 |
| Are you happy with your work? Side effects of workloads and work–family conflict in higher education | Long Kim, Sook Fern Yeo | 2024 | 6 |
| Developing customer service quality: Influences of job stress and management process alignment in banking industry | Long Kim, Sook Fern Yeo, Pattarawadee Maijan | 2024 | 12 |
| Understanding customer loyalty in banking industry: A systematic review and meta analysis | Teerasak Jindabot, Long Kim, Sook Fern Yeo | 2024 | 19 |
| From side effects to work attitudes influencing customer service quality: moderating impacts of work experience in banking industry | Long Kim, Sook Fern Yeo | 2024 | 3 |
| Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels | Shing Leei Kong, Cheng Ling Tan, Kah Boon Lim, Long Kim, Irene Yoke Chu Leong, Sook Fern Yeo | 2024 | 2 |
| Key determinants of product value for business sustainability in glove industry: A moderating impact of technological competency | Long Kim | 2024 | 4 |
| “Factors influencing attitudes toward aging workforce: Evidence from college students in Southern Thailand” | Medina Adulyarat, Long Kim, Laura Poskin, Najmee Adulyarat, Suchita Manajit | 2024 | 13 |
| How stress and satisfaction influence customer service quality in banking industry | Long Kim, Sook Fern Yeo | 2024 | 13 |
| Do travelers want to stop using gas-vehicles? Influences of perceived usefulness | Long Kim, Wanamina Bostan Ali | 2024 | 2 |
| How country of origin, perceived quality, and trust influence intention to purchase sars covid medications | Teerasak Jindabot, Long Kim, Sook Fern Yeo, Pattarawadee Maijan | 2024 | 3 |
| Influences of price fairness, convenience and risk on service value development influencing E-banking satisfaction: Technological competency as a moderator | Gulmira Issayeva, Somjai Nupueng, Long Kim, Pattarawadee Maijan | 2024 | 3 |
| WHY DO EMPLOYEES FEEL STRESSED? EVIDENCE FROM TELLERS | Long Kim | 2024 | 1 |
| HOW PERCEIVED EASE OF USE, TRUST, AND PERCEIVED USEFULNESS INFLUENCE TOURISTS’ DECISION TO BOOK HOMESTAY SERVICES ONLINE | Thanapa Chouykaew, Gulmira Issayeva, Long Kim | 2024 | 6 |
| A meta-analysis of determinants influencing bank employees’ satisfaction | Udom Dorn, Nuttaprachya Nantavisit, Long Kim | 2023 | 6 |
| HOW TO ENHANCE PERCEIVED E-LEARNING USEFULNESS: EVIDENCE FROM THAI UNIVERSITY STUDENTS | Siwarit Pongsakornrungsilp, Teerasak Jindabot, Ngachonpam Horam, Long Kim | 2023 | 7 |
| How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers | Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Long Kim, Sangwon Lee | 2023 | 11 |
| Factors influencing job stress: Evidence from tellers in Cambodia | Siwarit Pongsakornrungsilp, Sydney Chinchanachokchai, Long Kim, Wanamina Bostan Ali | 2023 | 1 |
| Key Determinants of Job Satisfaction among University Lecturers | Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Ngachonpam Horam, Long Kim, Vikas Kumar | 2023 | 23 |
| Why Do Customers Want to Buy COVID-19 Medicines? Evidence from Thai Citizens | Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Long Kim, Vikas Kumar | 2023 | 6 |
| How to make employees happy: Evidence from Thai university lecturers | Siwarit Pongsakornrungsilp, Ngachonpam Horam, Long Kim, Savoeun Suong | 2023 | 7 |
| DETERMINANTS OF INTENTION TO REPURCHASE ANTIGEN TEST KIT (ATK) PRODUCT | Teerasak Jindabot, Long Kim, Songpan Janthong, Sook Fern Yeo | 2023 | 18 |
| How job stress happens among bank tellers in Cambodia | Siwarit Pongsakornrungsilp, Nuttaprachya Nantavisit, Long Kim, Sook Fern Yeo | 2023 | 0 |
| Determinants of perceived e-learning usefulness in higher education: A case of Thailand | Pimlapas Pongsakornrungsilp, Teerada Cattapan, Siwarit Pongsakornrungsilp, Nuttaprachya Nantavisit, Long Kim | 2022 | 15 |
Scopus h-index 12 ( Last updated on 29/04/2026 )